Fractional operational leadership for ecommerce brands scaling in English-speaking markets — led by the former Shopify country lead for Spain & Italy.
What is it?
Ecommerce brands past €500K in annual revenue need operational leadership, not more marketing tactics. They need someone who understands the whole business — the P&L, the team, the vendors, the technology and the commercial strategy — and who knows how to connect all those pieces so growth stays sustainable.
As your Head of Ecommerce & Operations on a monthly retainer, I act as your operational and ecommerce leadership without you needing to hire a full-time senior profile. I come in with strategic judgment from day one — not to learn your business model.
What's included in the retainer?
- Operational management of the ecommerce channel (Shopify): technical roadmap, conversion optimization, integrations and reporting.
- Team oversight and direction: meetings, KPI definition and accountability structure.
- Vendor and agency relationship management.
- Growth strategy and quarterly planning.
- Operational financial reporting: channel P&L, margins and forecasts.
- Support on strategic decisions around product, pricing and market expansion.
- Weekly meetings + asynchronous communication throughout the month.
Who this is for
Established ecommerce brands with six-to-seven figure annual revenue that:
- Have a team but lack senior operational leadership.
- Are growing, but operations aren't scaling at the same pace as sales.
- Need strategic leadership without the commitment of a permanent hire.
- Run on Shopify (or are considering migrating to Shopify).
Priority markets: United Kingdom, United States, Canada, Australia.
Why me
Before becoming a consultant, I was part of the Shopify team. I launched Shopify in Spain and Italy, executed the Shopify Payments go-to-market in both countries, and translated the platform into Spanish for 21 countries. I have 20+ years of experience in commercial operations and ecommerce across 7 countries, 3 continents and 6 languages. I've worked with and for organizations including the UN, the US Embassy and the Canadian Embassy.
That means I don't learn your business to give you generic recommendations. I come in with the technical, commercial and operational context needed to execute from day one.
What this service is not
- It's not digital advertising campaign management.
- It's not web development or graphic design.
- It's not one-off advice or hourly consulting.
- It doesn't work without real access to data, team and business decisions.
